Facebook Marketing Secrets Straight From The Experts – In the world of marketing, you take advantage of every opportunity that comes your way to reach new customers. One of the most advantageous tools to ever hit the business of marketing is Facebook. This article will show you the many ways you can start putting this highly effective medium to work for your company.
Having a contest is a good way to glean fans. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through and actually award a prize or you will appear dishonest.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Does your page stand out from the competition? High quality pictures and appealing colors are essential. People are much more drawn to decorative pages than plain ones.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
Always take the time to answer any questions and address any comments made to you through Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
When you choose to update your page, be careful about it. People don’t want to be flooded with sales jargon or spam. Your updates need to be useful, entertaining or educational. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
When marketing through Facebook, the goal is to increase your sales. Setting monthly goals will help you do this. Getting people to become a fan is a good thing, but ultimately, you want sales. If your business hasn’t improved, you might want to change your strategy up.
You need to invest time and effort into your Facebook marketing campaign. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. Putting this task on the desk of an overworked employee won’t cut it. To get the best results, allocate real resources.
When you market your business on Facebook, you could struggle to get started. Make sure you add a link to your Facebook page on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When fans “like” the business via Facebook, you can update them on what happens in your business easily.
When opportunity knocks in marketing, you open the door. Get your company’s Facebook profile up and running soon and see what it can do for the bottom line. Given the small amount of resources required to get a Facebook campaign going, it’s foolish not to capitalize on this fast-paced and far reaching marketing medium.